I'm driven by seeking insights and validating hypotheses based on customer needs in collaboration with product managers, researchers, analysts, and stakeholders.
My strength lies in providing complex and scalable solutions with beautiful
and user-friendly designs. I enjoy mentoring and learning new things to grow professionally.
Oct 2022 – Present
The second-largest ride-hailing app globally with 200+ million users in 700 cities and 45 countries. Key markets: Mexico, Brazil, Indonesia, India and Kazakhstan.
Business model is based on connecting passengers with drivers in a decentralized manner. Instead of setting fixed prices for rides, inDriver allows passengers to input their desired price for a trip and nearby drivers have the option to accept or decline the offer.
Passengers make all payments for rides directly to drivers in cash or non-cash settlements.
P2P payment widget
for emerging markets
In Mexico, Brazil, Indonesia, Ecuador, Colombia, and other countries, cash is the primary payment method for rides. To address this, I created a widget for cashless payments, eliminating the need for drivers to share their account details. This solution is particularly useful in cases where integration with providers is not possible.
During the design process, scalability was a key consideration.The widget needed to accommodate various languages, transfer details, and fare amounts across different countries, including those with different digit formats.
Jul 2020 – Oct 2022
B2B app for Austria's largest bank to manage payments, accounts, finances,
and taxes. I was able to increase the penetration of the application by +11.5%
in collaboration with other teams.
Instant transfers for individual business owners
My team and I developed a new payment flow for individual owners of unincorporated businesses, enabling them to pay for services
to other owners or instantly withdraw funds from their business accounts to over 200+ banks.
As a result conversion rate to successful payment was 62%.
Enhanced UX with home
screen redesign
My team and I invested considerable effort in redesigning the home screen, transaction history, and app navigation, guided by user feedback collected from usability tests, app store reviews, and CSAT surveys.
As a result, we successfully increased the adoption of added bank services and achieved a notable app penetration growth of +11.5%, thanks
to collaborative efforts with other teams.
Tax payments made easy for businesses
User-friendly tax payments for businesses are crucial, considering the numerous legal requirements involved.
As part of the CX team, my objective was to enhance the user experience of tax payments and instill confidence in customers
by assisting them in accurately filling out payment documents
to avoid issues with the tax department.
A/B test showed that conversion rate to successful payment
was increased after update: 2,9% → 3,4%.
Additionally, I designed a payment flow with account details
for businesses, maintaining the same screen structure with conversion: 29%→36%.
Business account opening
Successfully implemetnet MVP version of a business account opening
to the app. Since our team didn't have an analyst at the time, I analyzed vast amounts of data alongside the developers to complete this task.
Oct 2018 – Jul 2020
App with 80+ million users that includes: Finance, B2B services, Foodtech, Health,
E-commerce, and more.
Personal budget control
I participated in the redesign of the budgeting control feature. The purpose of this feature is to help people save money: users can set a maximum spending amount
for the entire month, plan their bills, and allocate budgets for various categories.
Bills planner
Customers can plan their bills for housing, internet, or mobile services as part of their monthly budget, and we can also send them reminders one day before the bills are due.
Additionally, customers can choose whether they want to deduct the total expenses from their monthly budget or not. The planner helps users easily track the amount
of money available from their salary each month.
Managing budget categories
This feature assists in managing minor expenses that accumulate quickly, allowing users to save more money by the end of the month. These expenses may be small but frequent, such as taxi rides, coffee on-the-go, and clothing purchases, among others.
Dec 2017 – Oct 2018
I participated in creating a UI kit from scratch for a UK-based cryptocurrency exchange, covering IOS, Android, and Web platforms. This involved redesigning
key features including card ordering and activation, fiat deposit, trading, exchange scenarios, and other essential screens.
